Sunday, February 19, 2012

Why is the Cleveland market area defined in so many different ways?

Like some places list it with a metro population of 4.5 million, some say 3.3 million, some (most) say 2.9 million, some even say 2.2 million.



What's the deal?



Is it cause they like include Canton and Akron and like Youngstown and stuff? That would make sense cause those places get all their news and TV from Cleveland.



I'm like doing a study on Cleveland for something and any info would like help and stuff.



I love you.



Seriously.



Hold me.Why is the Cleveland market area defined in so many different ways?
It depends on what is being measured. There is the MSA, DMA, TSA, the population of the city of Cleveland, etc. The MSA is the Metro Survey Area and the TSA is the Total Survey Area. I believe both are used in calculating the Census and they are also use to define radio markets. DMA is Designated Market Area and is used when defining a TV viewing market. I would check out the websites below for further info.

No comments:

Post a Comment